¡Bienvenidos! A special Welcome! to Canadian software publishers interested in the sales potential of the Spanish speaking communities of Latin America, the Caribbean and the U. S. A.

Notice that we call our "Home" page "Welcome" and not "casita" or anything like that, or represent it with the familiar icon. That’s because authentically Spanish websites call their home page something else: "Página de inicio," perhaps, or "Principal." And if you’re thinking about translating your website or your application or your marketing materials, you need to do more than translate "by the book"—you need to think in the language of your market.  Besides, it looks like a kennel.

For many, that market today is somewhere else. Competition in North America is fierce but the Internet has made other markets accessible. Having a good English language product and a solid customer base in North America was a good start, but companies must climb onto the global stage if they want to recession proof themselves and fund the next generation of products. Fortune favours the brave. Why watch others take advantage of opportunities that you deserve?

Latin America: never before has a market with this potential appeared so suddenly – and for Canadians so conveniently – on the sales radar. You can read the statistics all over the Internet, as well as on this website. Reported ROI (Return On Investment) rates of 10:1 in the first year alone beg the question, can you afford not to do business there? ROI increases to 15:1 for first movers in a vertical market: can you afford to wait?

Unfortunately, not everyone speaks English there and even if they did, skipping localization misses the point. Welcome to software localization: it’s both an obligation and an opportunity to double sales at a fraction of the cost of developing your English language application and markets.  But you will need more than translation by the book. Interfaces need to be modified, graphics altered, text made stylistically correct, code prepared to accommodate locale standards and user expectations. It’s what we do, using special technology to lower your costs while raising the bar on quality. And we work under the same copyright laws, so that you need never be challenged over intellectual property rights or your exclusive right to determine the future development, sale and use of your software.

Doing business in Latin America requires a new mindset and toolkit. Even with in-country representation for sales, you should decide how to enter the market, position your company and products, and much more. You must learn quickly about the new environment in order not to get burned, and in-country representatives cannot completely fireproof you. You must also plan for success: to meet the needs of a growing foreign customer base without stressing your resources or neglecting your customers here at home.

Welcome to LocaleSoft. We are software localization specialists who have successfully produced, marketed, sold and implemented Canadian software throughout Latin America for over 28 years. We wear all these hats, and we want to put your logo on them.

We know your business. We know how hard you’ve worked to develop and evolve your English language software products, and how proud you are of your success in North America and other English speaking markets. Expansion to Hispanic markets can take your enterprise economically and swiftly to the next level, and we are here to help you do it—without putting your company image and your software’s reputation at risk. We are ready to put our thinking caps on and "think in Latin American" for you. Best of all, we are right here in your own backyard, close to you not the Latin American market, because though its countries share a language, there are cultural differences and it's not a single market.